CLIENT: 7 FOR ALL MANKIND

PROJECT: E-COMMERCE

THE TASK: Elevate 7FAM’s e-commerce imagery to display more consistency throughout the site. The main goal was to re-shift focus on the product and avoid visual distractions when scrolling through the PDP.

This was achieved by creating a lighting set-up that provides a consistent solid background in-camera. I also created guidelines for cropping and choosing selects to ensure visual consistency with a flair of movement and sophistication.

MY ROLE: Lighting, model direction, cropping and photography

CLIENT: Blanc Noir

PROJECT: E-COMMERCE

THE TASK: Highlight movement and stretch of fabrics and designs for this luxury athletic retailer through dynamic lighting and creative poses and angles for their social media marketing and e-commerce website.

MY ROLE: Art direction, model direction, lighting and photography

CLIENT: Splendid

PROJECT: E-COMMERCE

THE TASK: Rebrand e-commerce imagery for Splendid to appeal to a wider range of customers, by highlighting comfort and soft fabrics.

I achieved this by creating a spacious sun-drenched set up, where the models could move around comfortably in the clothes. By capturing their subtle movements, the lifestyle of the brand comes through in each image and encourages the customer to look and feel good.

MY ROLE: Lighting, model direction, image selects, and photography

CLIENT: OPI.com

PROJECT: E-COMMERCE

THE TASK: Create high-end imagery of the entire OPI inventory for the relaunch of OPI.com. The goal was to create the same 4 assets for each nail polish shade to allow the consumer to compare and shop online with certainty and excitement.

The entire OPI inventory was shot in a matter of months, assets - including 3 product shots, an on-model shot, a detail shot and a GIF was created for each nail shade.

MY ROLE: Art direction, set design, lighting, image selects, GIF creation and photography

CLIENT: RED HAUTE CLOTHING

PROJECT: E-COMMERCE

THE TASK: Create e-commerce website experience for Red Haute Clothing that focuses on targeting a younger customer, by focusing on fun and sultry poses along with coloured backgrounds that create a monochrome story with each piece of clothing.

MY ROLE: Art direction, model direction and casting, image selects, retouching, and photography

CLIENT: CHRIS N DESIGNS

PROJECT: LOOKBOOK

THE TASK: Showcase the Chris N Designs Fall line in a way that highlights the structural elements of each design, as well as the different fabrics used.

My art direction for this shoot was inspired by nebulas - a cloud of gas and dust in outer space. My goal was to capture each garment as if it was suspended in outer space to help the viewer focus on the intricate design work and movement of each piece.

MY ROLE: Art direction, set design, model direction, lighting and photography

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